NIRO's Hotel is located on the beachfront in Blackpool, less than 1 km from Blackpool Central Beach and a 16-minute walk from Blackpool North Beach. The property is set 400 metres from Winter Gardens Conference Centre, 1.4 km from North Pier and 2.6 km from Blackpool Pleasure Beach. The property is 700 metres from Blackpool South Beach, and within less than 1 km of the city centre.
Popular points of interest near the hotel include Coral Island, Blackpool Winter Gardens Theatre and Blackpool Tower. The nearest airport is Liverpool John Lennon Airport, 101 km from NIRO's Hotel.